A course description is a concise summary. Providing an overview of a course’s content, objectives & value. It highlights the key topics, skills & knowledge that the students will gain.
Helping them understand what to expect & decide if it aligns with their goals. And ultimately, persuading them to take the next step, getting enrolled.
A well-crafted prerequisite course description is both informative & engaging. Designed to capture interest & communicate the benefits of enrolling.
In this guide, we’ll explore how to write a winning course description. Along with some best practices to help you stand apart from the rest.
Benefits of Writing a Good Course Description
| Grabs the attention of prospective students | Encourages more students to enroll | Outlines content, objectives & outcomes |
| Helps students determine whether it aligns with their learning goals & needs | Builds trust & shows that it is well-organized | Showcases how it’s different compared to competitors |
| With the right keywords, it improves visibility | Highlights it’s unique value | Sets clear expectations for students |
Also check our blog on how to create an online course & sell it.
Key Characteristics of an Online Course Description
- Provides essential information in a brief & easy-to-understand manner
- Captures interest & motivates potential students to explore the course further
- Highlights what students will gain; skills, knowledge, or certifications
- Clearly states the skills or knowledge students will achieve by the end of it
- Uses language that resonates with the intended audience, considering their needs & goals
- Offers a snapshot of the main topics, activities & themes covered
- Reflects a tone that builds trust & positions it as credible & valuable
How to Write a Winning Course Description? [8 Steps]
A well-written course description is both informative & engaging. Here’s a brief guide on how to write one:
1.Start with a Strong Hook
Begin with an engaging sentence. One that captures attention & speaks to the learner’s needs/goals. This could be a question, a fact, or a statement emphasizing your it’s relevance.
2.Clearly Define the Course Purpose
Explain what it is about & why it’s valuable. Summarize the topic/focus & describe in detail the unique insights or skills learners will gain.
Explore about the 11 best LMS for selling courses in 2024.
3.Highlight Key Topics and Content
Give an overview of the main topics or modules covered in the program. Allow learners to have a slight glimpse of what they’ll be learning.
4.Emphasize Learning Outcomes
Be specific about what learners can expect to achieve by the end. Such as the skills they’ll develop on completion, knowledge they’ll acquire, or certifications (if any).
5.Use Targeted Language
Write in a way that speaks directly to your target audience. Whether they are beginners, professionals, or specialized learners. Use clear, simple language & avoid any jargons.
6.Keep it Concise and Focused
These descriptions should be straightforward & to the point. Provide essential information in around 100-150 words, to not overwhelm the reader.
7.Incorporate Keywords for SEO
If it’s listed online, include relevant keywords that students may use to search for this type of course. This can help improve it’s organic visibility.
8.Close with a Call-to-Action (CTA)
End with a sentence encouraging potential students to take the next step. Like enrolling, learning more or a simple statement reinforcing its benefits.
By following these steps, you can write a winning description. One that is clear, engaging & persuasive. Ultimately, attracting students & helping them make an informed choice.
You might also like to explore the top soft skill training topics to monetize upon.
Best Practices for Writing a Winning Course Description
Use these to make your description truly stand out & attract enrolments:
| Tell the Benefits, Not the Features | Use Active, Exciting Language | Appeal to Emotions & Aspirations | Incorporate Social Proof & Success Stories |
| Keep a Conversational Tone | Create a Sense of Urgency or Exclusivity | Use a Readable/Scannable Format | Highlight Practical Applications |
| Try Speaking to Specific Skill Levels | You Can Use Visual Language | ||
Summary
Crafting a winning course description is essential for attracting potential students. By focusing on the key benefits & highlighting learning outcomes, you can drive enrolments effectively.
Furthermore, using a language that resonates with your audience. And creating a compelling narrative speaks directly to learners’ goals.
With best practices like adding social proof & keywords ensures your description stands out in a competitive market.
With this guide, you can effectively boost enrolments & set your training business up for success.
Read about the 14 most profitable digital products to sell online in 2024.
FAQs
Briefly mention success stories, testimonials, or positive outcomes from past students.
2.How do I write a description for an advanced-level course?
Focus on specific, high-level skills & knowledge that students will gain. Highlight the expertise they’ll develop & any real-world applications that will help them further their careers.
3.How can I reflect my teaching style in the description?
Mention whether it has unique instructional methods. Such as hands-on projects, real-world case studies, or interactive sessions. -Read more about the types of teaching styles.
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