How to Create an Online Course & Sell It in 12 Steps

Are you an expert in your field? Do you want to share it with the world? If yes, just create an online course business. But the bigger question is “how”. To answer that, in this blog, we’ll guide you on how to create an online course.

Whether you’re looking to upskill people. Or just want to have a source of passive income. This guide will help you do that like a breeze. So buckle up.

Online Course

An online course refers to an educational program. One that is intentionally crafted for internet accessibility. It provides learners with the opportunity to acquire knowledge. Furthermore, develop skills & engage in interactive activities, through online platforms.

They cover a wide range of subjects. From academic topics to practical skills and professional development. These are structured similarly to traditional in-person classes. But are delivered in a virtual environment. Thereby, allowing participants to access and complete from anywhere with an internet connection.

Also Read: Difference Between Course and Training.

Benefits of Creating an Online Course

Creating an online course offers a multitude of compelling reasons. And each resonates with educators, experts & entrepreneurs alike. Here are 6 reasons why it could be a game-changer for you.

• Share Your Expertise Globally: Have a passion or expertise you’re eager to share? An online course provides a platform. To impart your knowledge, skills, and insights to a global audience hungry for learning.
• Monetization Opportunities: Beyond sharing knowledge, profitable online courses can generate passive income. By pricing appropriately, you can create a steady revenue stream.
• Enhance Authority & Build a Legacy: Developing an online course establishes you as an authority in your field. This credibility can attract opportunities for speaking engagements, partnerships, and more. Your curricula becomes part of your digital legacy. Your knowledge lives on. Hence, continuing to impact learners long into the future.
• Cost-Effective Learning: Online courses eliminate travel and accommodation expenses. That are generally associated with in-person workshops. Learners can access top-notch education without leaving their homes.
• Flexible Income Streams: Besides one-time purchase options. You can create subscription models, membership sites, or bundles. To diversify your income sources.
• Scale Your Impact & Empower Others: Impact lives by enabling others to achieve their goals. Witnessing the transformation of your learners can be highly fulfilling. Since they can accommodate an infinite number of participants. You can easily scale your impact without compromising on quality.

In short, creating an online course empowers you to share knowledge. All while building authority, generating passive income & shaping the educational landscape.

Once you’ve created one. You can use an LMS to sell it online. To know more on this, check our blog on Best LMS for Selling Courses.

6 Step Guide on How to Create an Online Course

Now that we know the benefits of creating an online course. Let’s dive into the 6 steps towards creating & selling one.

Step 1.Find Your Niche

• Choose a topic: Select a subject that aligns with your expertise. And one that resonates with your target audience.
• Validate your idea: Research about the demand. And ensure your chosen topic has an eager audience.
• Research the topic extensively: Dive deep into your subject matter to provide valuable insights.

Read in detail about validating your online course idea.

Step 2.Understand Your Audience

Understanding your target audience is key to tailoring your content. Create it according to their needs to ensure engagement & satisfaction.

Step 3.Define Clear Goals

Clarify what learners will achieve after completing your course. Achieve this by setting clear and achievable learning objectives.

Step 4.Plan Your Course Outline

Organize your content logically. Create a storyboard or outline that outlines each module and lesson. A strong lesson plan means a strong outcome.

Step 5.Choose the Platform to Host Your Course

There are 3 feasible options out there to host your online course. They are:

• Self-hosting: In this, you’re hosting it on your website. This provides complete control over branding and customer relationships. A custom domain stands out from the rest. But the time & effort to maintain it is heavy. A better alternative for this is a SaaS LMS. If its’ a white label LMS software, it’s even better.
• Online course marketplaces: Joining platforms like Udemy offers a built-in platform. Even audiences know these platform well so it’s easier to enrol them. However, these do not provide you with custom domains & complete control.
• Online course platforms/LMSs: Dedicated LMS platforms like Edmingle, Moodle, etc. simplify course creation and management. All while providing custom certificates, authoring tools & marketing tools. These support multiple content formats & customization options.

If you’re wondering what is an LMS, you should check our blog on it.

For a complete list of features that LMSs offer. We recommend checking learning management system features.

Step 6.Build a Compelling Course Content

Building compelling content includes the following:

• Building the curriculum: Organize your content into engaging lessons that flow logically. Make sure to include multiple content formats. This makes the learning experience more engaging.
• Small wins: Break down complex concepts into smaller, achievable milestones. This means integrating microlearning.
• Scaffolding: Build upon previously learned material. To create a comprehensive understanding.
• Active learning: Incorporate activities like interactive quizzes & assignments for engagement. Active learning has multiple advantages on passive learning. To know more, check our article on active vs passive learning.
• Video lessons: Create dynamic video content to enhance comprehension and engagement. Make sure your videos do not contain unnecessary pauses. While ensuring high-quality audio recording.

Now that you know the basics. It’s time to market it.

Also read our article on using AI for course creation.

6 Step Guide on How to Sell Your Online Course

In this section, we describe the 6 simple steps to sell your newly created online course. By following these steps, you’ll effectively monetize your curriculum.

Step 1.Choose Your Business Model

Amidst many, the 4 major models include:

• Online courses: Offer standalone courses for learners seeking specific skills or knowledge.
• Cohort-based courses: Facilitate group learning experiences with a set start and end dates.
• Memberships: Provide ongoing content and online community for your subscribers.
• Pricing: Determine the value of your course. And set a pricing strategy so that learners can enrol by paying via debit/credit cards.

Check out the list of best LMS for educational institutions.

Step 2.Compel Your Target Audience to Convert

Design a persuasive landing page. One that highlights all the benefits of your course. It should also highlight the end goal. And hence, encourage enrollment while building your online presence.

Step 3.Guide Your Prospects through a Sales Funnel

Develop a step-by-step sales funnel. Craft it to guide potential customers from awareness stage to enrollment.

Check out the curated list of best LMS for sales training.

Step 4.Market to Your Audience

• Mini courses: Offer these for free to showcase your expertise and attract learners.
• Viral giveaways: Create buzz and expand your reach through exciting giveaways.
• E-books: Share valuable insights through free downloadable e-books.

Step 5.Gather Feedback & Refine Your Course

Collect feedback from learners. And then make improvements to enhance the overall experience.

Step 6.Foster a Learning Community

Create opportunities for learners to interact, collaborate, and learn from each other. Build a supportive online community of learners.

With this 6 step-by-step guide, you’ll be well on your way to make a real impact. While fulfilling your educational and entrepreneurial aspirations.

You might also like to read our article on: {15 Reasons} Why You Must Use an LMS for Selling Your Courses.

5 Common Mistakes Online Course Creators Make

The world of online education is booming, and it’s easy to see why. But if you’re considering creating one, be wary of the pitfalls. Even with the best intentions. It’s common to make mistakes that could hinder your success. Here are the 5 common blunders to avoid while creating an online course:

1.Creating Lengthy Videos/Lessons

While it might seem like a good idea to pack all the information into a few video lessons. Lengthy lessons can deter your batch of students. Long videos can become tedious and lose the attention of learners.

• Bite-sized is Right-sized: Short, concise lessons are more digestible. It allows students to grasp concepts quickly and keeps them engaged.
• Divide and Rule: Break down complex topics into several shorter videos. This also gives students a sense of accomplishment as they complete each section.

Read about microlearning here.

2.Worrying About Perfection

Creating an online course is a big endeavor. And it’s natural to want everything to be perfect. However, striving for perfection can lead to procrastination.

• Done is Better than Perfect: Remember, you can always update based on feedback. Start with a minimum viable product (MVP) and refine over time.
• Iterative Creation Process: The beauty of online content is they can be updated. So, first launch and then polish.

3.Forgetting to Test

Now that you’ve put in the hard work. And it looks great! Don’t forget to test before you launch it.

• Check for Bugs: Whether it’s a video not playing, a link that’s broken or a quiz that doesn’t record scores. These can ruin the user experience.
• Gather Feedback: Before going public, get a few people to try it first. Their feedback can provide invaluable insights.

4.Failing to Leverage Marketing

No matter how brilliant your it is. If no one knows about it, they can’t enroll.

• Build Anticipation: Before launching, create a buzz. Use social media teasers, your email lists, or even blog posts. Email marketing campaigns are highly effective for this purpose.
• Use Testimonials: If you have testers or early users who loved your course. Get their testimonials. In the real world, real reviews/social proof builds trust.

5.Engaging in Underpricing

Pricing can be tricky. While you don’t want to scare potential customers away with high cost. Undervaluing your course isn’t the solution either.

• Value Proposition: Price it based on the value it provides. If it’s comprehensive & offers unique insights. Don’t be afraid to charge a premium fee.
• Research: Look at similar options in the target market. This can give you a baseline for your pricing strategy.

Creating an online course can be a fulfilling endeavor, both intellectually and financially. And by steering clear of these common mistakes, you’re setting yourself up for success.

Conclusion

Wrapping up, if you’re an expert eager to share your knowledge with the world. Creating an online course is an excellent avenue. And this blog on how to create an online course eases the journey of creating and selling one.

Each step mentioned in this article is a critical piece of the puzzle. So, if you’re ready to take that leap and transform your expertise into a thriving online course business. Remember that every great journey begins with a single step.

FAQs around How to Create an Online Course