Creating an effective course bundle isn’t just a smart strategy. But essential for boosting sales, improving student engagement & delivering greater value. Also known as product bundles, bundling can help you upsell, cross-sell & streamline your offerings.
In this blog post, we’ll walk you through their benefits and how to create a course bundle. Helping you attract learners and maximise your revenue—step by step.
What is a Course Bundle?
A course bundle is a single package set of two or more related online courses offered together as a single product—often at a discounted price. These are widely used to upsell, improve course completion rates & provide structured learning journeys.
Instead of selling each course individually, you group them based on a common theme, skill path, or learning goal. This not only increases the perceived value for learners. But also encourages higher purchases by offering a comprehensive & enhanced learning experience.
Also read about how to create an online course.
Use Cases of Online Course Bundles
- Thematic learning paths to offer structured learning journeys around a specific topic or skillset
- Certification programs via combining multiple online courses
- Limited-time promotions to boost sales through time-bound deals or discounts
- Membership or subscription perks as part of premium plans
- Corporate training packages with relevant modules for team training or onboarding programs
- Test series + conceptual courses, mock tests or practice exams for competitive exam prep
Benefits of Bundling Courses
- Increased revenue per sale since they encourage larger purchases, boosting average order value
- Better learner engagement as structured bundles keep learners invested in a longer, cohesive learning path
- Higher course completion rates by establishing a sense of commitment & continuity
- Improved perceived value as learners see more value in a package compared to buying individual courses
- Simplified marketing & sales because promoting one comprehensive package is easier than selling multiple standalone courses
- Efficient upselling strategy for advanced or complementary content
- Scalable for different audiences, be it beginners, professionals, or corporate clients
Explore about writing winning course descriptions.
How to Create a Course Bundle? Step-by-Step Guide
Bundling a course isn’t just about grouping random courses together. It’s about strategically packaging content to maximize value for learners & drive business growth. Here’s a step-by-step breakdown on how to create a course bundle that performs:
1.Identify a Common Theme or Learning Goal
It should have a logical flow. Such as beginner to advanced levels, or concept to application. So start by choosing courses that align with a specific topic, skill level, or learner goal. This creates a cohesive learning experience & helps potential buyers immediately understand the value of your course package.
2.Understand the Needs of Your Audience
Is your audience trying to upskill for a job, prepare for an exam, or gain certification? Research what they are looking for. Understanding your learners’ pain points, preferences & learning objectives will help you select the most relevant courses & position it effectively.
3.Select & Structure Your Courses
Once you’ve nailed the theme & audience, pick the courses that best fit. Organise them in a logical sequence. Either chronologically, by complexity, or by topic clusters. You can even rename or update course titles to reflect the overall theme & improve clarity.
4.Set a Pricing Strategy
Decide whether you’ll offer it at a discounted rate or as an exclusive offer. Just remember that your bundle price should reflect the combined value while still being attractive enough to encourage bulk purchases. You may also experiment with tiered pricing or limited-time offers to drive urgency based on FOMO.
5.Craft a Compelling Messaging
Clearly communicate what’s included & why it’s valuable for your audience. Use benefit-driven copy, bullet points & visuals to quickly highlight learning outcomes. Highlighting included courses & any bonuses like certification or job support in the bundle title gets you brownie points. Further building trust and increasing conversions.
6.Choose a Delivery Platform
Ensure your LMS or course platform supports bundling. Features like sequential course unlocking, progress tracking across courses, analytics & marketing integrations are a must-have. A seamless learner experience is key to better knowledge retention & course completion.
Examples of some best platforms include:
- Edmingle – Offers advanced bundling features with automation, secure payment gateways, marketing tools, AI-powered analytics, drip content & white-label branding for training businesses with a strong focus on learner experience
- Teachable – Allows you to package multiple courses with flexible pricing & drip content
- Thinkific – Supports course bundles, memberships & learning paths
- Kajabi – Combines course delivery with email marketing & automation
- LearnWorlds – Offers customizable learning paths & bundled course sales with in-depth analytics
Check out the best LMS platforms for selling courses.
7.Promote Your Product Bundle Strategically
Leverage your email lists, social media platforms, website & ad campaigns to spread the word. Put in place a proper content marketing strategy to promote it. Use social proof like testimonials or limited-time deals & educational content to build interest. Position it as a solution to a specific pain point/problem your audience faces.
8.Monitor Performance & Optimise
Track key metrics like purchases, completion rates, feedback & learner engagement. Using this data, you can refine your course selection or improve content quality. It also helps in adjusting pricing, or running A/B tests on messaging. Such a continuous optimisation ensures long-term success.
When done right, course bundling can transform the way you deliver learning, boost revenue & build loyal learners.
Important Considerations While Creating Course Bundles
Creating a successful course bundle goes beyond just choosing the right courses. You critically need to think through how it is priced, delivered & presented to your audience.
Below are four key factors to consider. These will help ensure that yours doesn’t just sell but also delivers a great learner experience:
1.Pricing
One of the most critical decisions when bundling courses; pricing. And the goal must be to offer a perceived discount without undervaluing your content.
- Consider the total price of all your individual courses & then offer it at a slightly reduced rate. This creates a sense of value while also encouraging bulk purchases.
- You can also use tiered pricing models or limited-time discounts via bundle coupons to create urgency
- Throughly analyze your competitors’ bundle options & your audience’s willingness to pay
- You can even test different price points to find a sweet spot
At last, remember that your pricing should reflect both, the quality & depth of content within your course bundle.
2.Publish
Before publishing your course bundle, double-check all individual course elements. Check for videos, quizzes, resources & assessments to be fully functional & up-to-date.
Then, configure your bundle details within your platform. Assign included courses, set lifetime access rules & enable tracking features.
You must also preview the entire learner journey to ensure there are no gaps in the learning flow. Because publishing isn’t just about making the bundle live. It’s about delivering a polished, reliable learning experience, straight from day one.
3.Landing Page and Preview Bundle
Your bundle landing page is your bundle’s storefront. It must convince visitors to buy. Here are a few best practices:
- Highlight clearly what’s included in the bundle, who is it for, the benefit to students of enrolling & why is it worth the price
- Use a catchy title, visuals, bullet points & learner testimonials to build trust
- Offer a preview/curriculum of the included courses to let prospective students experience the content quality before purchasing
A well-thought after landing page with a good preview builds confidence, reduces hesitation & significantly boosts conversions.
4.After Purchase
What happens after a learner buys your course bundle is just as important as the sale itself. So make sure the access to all included courses is seamless & immediate (unless you’re using a drip schedule).
Set up automated bundle welcome emails, onboarding emails, welcome videos & progress-tracking tools to guide learners through the course bundle. This helps maintain momentum & improve course completion rates.
You can also include additional perks to increase post-purchase value & engagement. Examples include downloadable resources, a certificate of completion, or community access.
Learn more about improving learner experience in online courses.
Paying attention to these elements ensures your course bundle is not just well-constructed but also well-received. Delivering both educational value to learners & tangible business results to you.
Summary on Creating Course Packages
Creating amazing course bundles doesn’t just a add value, it’s a strategic move towards growth. Be it boosting your revenue, simplifying your sales funnel or delivering a more engaging & complete learning experience. Course bundles bring a win-win situation to both educators & learners.
If you follow the steps outlined in this blog, you’ve already cracked how to create a course bundle. Identify the right theme, set pricing, choose the right platform, publish smart & promote. And ultimately, keep testing, refining & focusing on learner outcomes.
If executed well, the potential of using course bundles is limitless. So be prepared for increased course completion rates & long-term customer loyalty.
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